# Personal Branding ## Philosophy Build a brand through authentic work and honest sharing. Publish original ideas, share the thinking process, and yes—get attention. Both creating real value and getting recognized for it matter. The key is staying genuine: let the work be real, not manufactured for appearance. **In practice:** - Share thinking process and works-in-progress, not just polished results - Build in public, document openly - Be pragmatic about methods—use what works when it doesn't compromise authenticity